Recruitment is valued a staggering £32.2 billion in the United Kingdom alone.
If you assist in the recruitment of employees from outside the country, the market might become even more lucrative for companies like yours.
As a result, it’s critical to have a solid social media plan in place to attract attention.
Recruitment is one of the most competitive and cutthroat sectors in the country; it seems like a new recruitment firm pops up every other day, cluttering the market.
With Brexit looming and companies large and small grappling with skills shortages, there’s never been a better opportunity to establish a foothold and make a statement in the market.
Demand is increasing, and specialized recruitment firms such as yours can benefit.
We’ve compiled a list of social media post ideas for recruiting firms to help you get clients, find job applicants, and boost your profit margins in no time.
Post job openings and opportunities.
The most obvious item to publish on social media is your open positions and opportunities, especially if you’re having trouble filling them.
Even if some agencies have a talent pool and match individuals with roles behind the scenes, it’s still a good idea to demonstrate that you’re hiring for a variety of positions.
It not only encourages people to register as candidates, but it also shows employers that you’re a popular choice and that you assist in matching the right people to the right jobs.
Consider how you may vary your social media posts.
You may simply wish to put the job opportunity’s data along with an email address or phone number, but you may want to consider producing bespoke visuals or even videos to showcase some of your job postings.
The objective is to maintain consistency.
It’s pointless to post a new job every day for a month and then vanish off the face of the planet.
Schedule posts ahead of time, and change it up so you’re not posting the same type of information over and over.
Showcase the people who make the company run.
Let’s face it: recruitment is a fairly dull business.
You’ll spend most of your time talking about fresh job openings or reasons why your recruitment agency is the finest.
However, going behind the scenes and showcasing your employees might help customers connect with your company on a more personal level.
It’s a terrific strategy to boost social media engagement and ‘humanize’ your brand at a time when so many companies are going the opposite direction and making their brands more corporate and stuffy in order to land more lucrative recruitment contracts.
Take a few images at the office to introduce the crew, think about ‘day in the life’ style posts, and throw in an Instagram shot when someone’s birthday is approaching. It’s crucial to keep things lighthearted.
It’s fantastic for your followers because they get to meet the individuals behind the account, and it’s great for you because you can let your hair down and post something a little different instead of posting about your open positions.
Breaking it up helps to keep people interested and involved with your page, and as a result, you’ll appear more frequently on their timelines.
Over the holidays, one recruitment agency published some amusing movies thanking their candidates and clients for the year and wishing them well for the coming year.
At events, exhibitions, and career fairs, you can live tweet.
You probably spend a lot of time promoting your recruiting services and finding new prospects to add to your books by attending exhibits, events, and career fairs.
These types of events are excellent for not only spreading the word about your brand but also for networking and assisting you in gaining more followers and increasing your engagement levels.
Make sure you’re following any relevant hashtags and event accounts since they’ll likely share and retweet your content to their thousands of followers.
Take a photo or two and let people know where they can find you on the day of the event — you’d be amazed how many people use hashtags to identify the best stalls and attendees during an exhibition.
Create your own hashtag and encourage others to participate if you’re conducting your own recruitment event, whether it’s a career fair or an open day.
You’ll be able to keep an eye on them on social media and retweet their stuff, which will act as user-generated content for your channels.
This recruitment agency shares photographs and content from job fairs on a regular basis, always including relevant hashtags and an attractive image of employees.
Consider your customers as well.
Most recruiting firms believe that they can only locate candidates on Twitter and Facebook, but the truth is that social media sites may also help them find new clients.
Make sure you’re on LinkedIn and Facebook, as these are the two most popular social media platforms for CEOs and key decision-makers, and share why you’re the finest agency in your specialty.
Most of the time, your posts will go unnoticed, but every now and again, you’ll produce a fresh lead and land a client.
If you’re serious about social media, you might want to create different accounts for job seekers and businesses so you can adapt your social media marketing techniques and post the most relevant material to the proper individuals.
Experiment with your selections to determine which one suits your needs the best.
Share success tales from happy customers.
Case studies are a wonderful method to entice new clients to join up for your services, and they can also help you position your company as the finest in its field.
There are many methods to tell stories and spread the news about your triumphs, whether you helped recruit a full new office’s worth of employees or helped one company find their dream manager — don’t be afraid to brag!
You may ask clients to write (or record!) testimonials that you can post on social media, or you could invest in public relations and get success stories published in local newspapers and publications.
All of these things help to raise your brand’s visibility and repute.
Be an information source and a news reactor.
Finally, if you’re having trouble coming up with social media post ideas, consider positioning your company as a recruitment authority and sharing news and information from the larger sector.
Brexit is without a doubt one of the most talked-about topics in the recruiting industry right now, with many companies leaving the UK or adjusting their plans owing to workforce and market uncertainties.
You might respond to these articles by offering advice or ideas to affected workers, which would help you appear in social media search results.
You can also report in a variety of additional ways.
Recruitment advertising strategies that are funny or fascinating, the changing recruitment industry (many businesses are posting positions on Facebook instead of using traditional methods), new technologies and developments in the field (such as computerized interviewing), and tips for job searchers.
The more information you post, and the more useful it is, the more people will follow you on social media and visit your website when they see a job that interests them.
That’s it for some social media post ideas to help you increase engagement and develop your business.
In the realm of recruitment, putting in the effort to establish an engaged and active audience pays off since you’ll be able to fill positions faster and earn more money.